Tremor International Ltd (formerly known as Taptica International Ltd) is a global advertising technology company. Tremor International offers various services, including programmatic advertising solutions, data-driven marketing, and user acquisition services. In addition, the company operates a platform that enables advertisers to reach their target audiences through various digital channels, including mobile, video, and connected TV. As of this post, the TRMR Share Price is 6.56 USD.
Tremor International Ltd, formerly known as Taptica International Ltd, has undergone several changes and developments throughout its history. Here’s a brief overview:
Taptica International Ltd
The company was founded in 2007 as a mobile advertising technology company. Initially, it focused on providing app developers and advertisers with mobile advertising solutions.
Acquisitions and Expansion
Taptica made several acquisitions and expanded its services over the years. In 2014, it acquired a mobile advertising platform called AreaOne. In 2015, Taptica acquired a mobile user acquisition platform, Performance Revenues. These acquisitions helped Taptica broaden its offerings and strengthen its presence in the mobile advertising industry.
Rebranding as Tremor International Ltd
In August 2019, Taptica announced a merger with RhythmOne, a digital advertising company specializing in video advertising. Following the merger, the combined entity rebranded as Tremor International Ltd. This rebranding aimed to position the company as a leading global video advertising technology company.
Continued Growth and Diversification
After the merger and rebranding, Tremor International continued to expand its operations and diversify its offerings. The company focused on programmatic advertising solutions, data-driven marketing, and user acquisition services across various digital channels, including mobile, video, and connected TV.
Here are a few potential advantages of investing in TRMR Share Price:
Growth Potential
TRMR Share Price operates in the digital advertising technology sector, which has experienced significant growth in recent years. With the increasing popularity of digital advertising and the shift towards programmatic advertising, Tremor International can benefit from this growing market.
Diversified Offerings
TRMR Share Price offers a range of advertising solutions, including programmatic advertising, data-driven marketing, and user acquisition services. This diversified portfolio of services allows the company to cater to the evolving needs of advertisers across various digital channels, such as mobile, video, and connected TV.
Strategic Partnerships
TRMR Share Price has partnered with various media companies, publishers, and technology providers. These partnerships can give the company access to a broader customer base, increased reach, and potential revenue opportunities.
Mergers and Acquisitions
TRMR Share Price has a history of mergers and acquisitions, which has allowed the company to expand its capabilities, diversify its offerings, and strengthen its market position. Strategic acquisitions can contribute to the company’s growth and provide synergies and cost savings opportunities.
Global Presence
TRMR Share Price operates globally, serving customers in multiple countries. Its global presence can provide exposure to different markets and potentially mitigate risks associated with relying on a single market.
TRMR Share Price operates in the digital advertising technology sector and faces competition from companies offering similar services. Here are some of the main competitors of Tremor International:
- The Trade Desk: The Trade Desk is a leading demand-side platform (DSP) that offers programmatic advertising solutions. It allows advertisers to manage and optimize digital advertising campaigns across various channels and formats.
- Criteo: Criteo is a global advertising technology company specializing in performance marketing. It offers personalized retargeting and advertising solutions to help advertisers reach their target audiences and drive conversions.
- Magnite: Magnite is a sell-side platform (SSP) that provides technology and services for publishers to monetize their digital advertising inventory. It offers programmatic advertising solutions, header bidding, and other tools to optimize ad revenue for publishers.
- AppLovin: AppLovin is a mobile advertising technology company that helps app developers and advertisers reach and engage mobile users. It offers solutions for user acquisition, in-app advertising, and app monetization.
- PubMatic: PubMatic is a global advertising technology company specializing in supply-side platform (SSP) services. It offers programmatic advertising solutions for publishers to optimize their ad inventory and maximize revenue.
- Verizon Media Group: Verizon Media Group (formerly known as Oath and AOL) provides various digital advertising and media services. It offers programmatic advertising, native advertising, video advertising, and other solutions to advertisers and publishers.
